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Creating an effective and welcoming retail display is essential for all bricks and mortar retailers. With changes in how consumers buy products, it is even more critical to ensure you attract customers to your premises when they are out and about in retail parks and high streets.

There has always been a synergy between sign trade supplies and retail display products, with most signage businesses also helping customers create effective interior displays. We also have retail customers who manage their interior design and shopfitting needs due to the number of stores they operate or the frequency of display change, which makes this a more practical solution.

One such customer is Direct Flooring who are the UK's leading supplier of laminate and hardwood floors. With 11 branches across Scotland, you are never far away from a Direct Flooring store. Founded in 2001, Direct Flooring has combined quality flooring from around the globe with expert advice and professional installation. With a vast selection of products available online, they supply throughout the UK.

Stunning Retail Displays Help Floor The Nation

iSpi Trade has supplied Direct Flooring with LED Window Displays and Sign Fixings for several branches. Their London Road outlet in Glasgow's Eastend is in a prime position close to a busy intersection of the M74 and A74 roads.

Always a popular location for businesses, some significant improvements and additional retail and fast food units have enhanced the area's appeal as a destination for shoppers. Direct Flooring decided to upgrade the window displays and some retail product displays to take advantage of the extra footfall.

 

With a fabulous exterior, the London Road unit sits right on the main A74, one of Glasgow's busiest trunk roads. Located near other home furnishing stores, a car showroom and several food outlets, the location is ideal for attracting passing trade. The existing frontage windows displayed traditional poster frames with no illumination except the interior lighting.

LED Window Displays Help Showcase Your Business

With a large glass frontage, the store was perfectly suited to our A1 portrait LED Window Displays. Their sleek profiling and frameless poster display have made these a very popular addition to our LED range.

There are some key selling points of our LED display systems - including:

• Double-sided, allowing you to display outside and inside and with different content
• Magnetic panels for easy poster changing
• Their high quality LED lighting provides bright illumination
• Frameless for maximum display effect
• Available in landscape or portrait options
• Can be combined with other sizes

The large A1 LED displays we supplied for the exterior windows allow the content to be viewed from the car park, path and adjacent road. With the high power illumination, the poster content will also promote the business ever after dark.

Enhance Your Product Display With Standoff Sign Fixings

In addition to providing the LED Window Kits, iSpi Trade also supplied the store with new sign fixings, which perfectly complement their flame-polished acrylic product signage used on their flooring samples.

With the introduction of new products displayed throughout the store, the clear acrylic signs secured with standoff fixings look great against the flooring samples. They give the customer the information they need without detracting from the product.

A firm favourite with retailers and sign trade alike, our high-quality, low-cost sign standoff fixings have many uses but work exceptionally well with acrylic signage. Easy to fit with no visible screws, they provide a perfect way to secure and finish any signage display.

Direct Flooring went with our best selling Gloss Aluminium Sign Fixings, but we offer a wide range of standoffs in a range of colours, finishes and materials to suit indoor and outdoor usage. You can explore of full range by visiting our Sign Fixings section.

I'm sure all will agree that the LED Displays and the Standoff fixings have added some nice finishing touches to the store's displays. Having supplied other Direct Flooring stores, we hope to be helping create effective retail displays for more stores soon.

iSpi Trade - always available to help with sign fixing and display enquiries

We are proud of our knowledge and expertise of sign supply products, with our sales support team available to help with any enquiries. You can contact us via webchat, email at sales@ispitrade.com or give us a call on 0141 764 1600.